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The Marketing-Cloud-Email-Specialist Certification Exam consists of 60 multiple-choice questions and must be completed within 105 minutes. Marketing-Cloud-Email-Specialist exam is proctored and can be taken at a testing center or online. The passing score for the exam is 68%, and the certification is valid for two years.

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q154-Q159):

NEW QUESTION # 154
A marketer has been tasked with ensuring Northern Trail Outfitters' unsubscribe mechanisms are CAN-SPAM compliant and follow industry best practices.
Which two criteria should the marketer incorporate into campaigns to ensure compliance and align with current best practices?
Choose 2 answers

A. Include an unsubscribe link in the header or footer of emails.
B. Ensure opt-out mechanisms are operational for at least 30 days post-send.
C. Process every individual's unsubscribe request within 14 business days.
D. Ask the subscriber to log in to the Preference Center to confirm opt-out.

Answer: A,D

NEW QUESTION # 155
Northern Trail Outfitters wants to maintain enterprise-wide opt-outs for two segments of its subscribers stored in data extensions: Education Events and Sales.
What feature should the company use to manage its opt-out strategy?

A. Shared Portfolio Items
B. Shared Publication Lists
C. Shared Emails
D. Shared Data Extensions

Answer: B

NEW QUESTION # 156
Northern Trail Outfitters (NTO) sends 500,000 emails per month and shares its sending domain and IP with other customers.
Which action ensures NTO's sending reputation remains intact?

A. Request three Dedicated IPs to spread out the sending volume.
B. Request a Private Domain to leverage SPF and DKIM authentication.
C. Implement an SAP with Private Domain and a Dedicated IP.

Answer: C

Explanation:
Implementing an SAP with Private Domain and a Dedicated IP is the best action to ensure NTO's sending reputation remains intact, as it allows NTO to have full control over its sender authentication and IP reputation. A private domain enables SPF and DKIM authentication, which helps to verify the sender's identity and prevent spoofing. A dedicated IP isolates NTO's sending volume and reputation from other customers, which reduces the risk of being affected by their sending practices. Requesting three dedicated IPs or a private domain alone would not provide the same level of protection as an SAP.

NEW QUESTION # 157
Northern Trail Outfitters (NTO) has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last purchased. NTO is evaluating both Automation, Studio and Journey Builder for its campaigns and are leaning towards Journey Builder due to the available Activities.
Which tree standard Canvas Activities are available in Journey Builder? (Choose three.)

A. Send SMS
B. SQL Query Activity
C. Decision Split
D. Post to Facebook
E. Wait By Duration

Answer: A,C,E

NEW QUESTION # 158
Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.
Which automation activity and configuration setting should be used to import decrypted information to a data extension?

A. Configure Field-Level Encryption in import file.
B. Specify character encoding in import file.
C. Manager Files in File Transfer.

Answer: C

Explanation:
To import an encrypted file and decrypt it into a data extension, you should use the 'Manage File' activity within the File Transfer functionality of Automation Studio. This activity allows you to handle file decryption during the import process, ensuring that the data is securely imported and decrypted for use in your data extension.
References: Salesforce Marketing Cloud Documentation on File Transfer

NEW QUESTION # 159
......

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q154-Q159):

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